Nutraceutical in India

• Introduction: 

1. As Indians become conscious about their health and how they look and feel, the market for dietary supplements, sports nutrition products, and weight loss products that are broadly clubbed under nutraceutical is beginning to pick up speed. At present, the nutraceuticals industry in India is about USD 2.2 billion and is mainly focused in the southern region, followed by the eastern region with three major states of Andhra Pradesh, Tamil Nadu and West Bengal. Along with the growing healthcare industry in India there is an emerging trend in Fast Moving Healthcare Goods (FMHG) in India worldwide known as Nutraceutical, which are by definition, ingredients with human health benefits beyond basic nutrition
2. The Indian nutraceuticals industry is expected to grow at 20 per cent to USD 6.1 billion by 2019-2020 due to rising awareness about health and fitness and changing lifestyle. However, dietary supplements, specifically herbal and dietetic supplements will form the greatest opportunity areas for Nutraceutical manufacturers, driven by growing demand from an evolving consumer base. 

                             

• MAJOR PLAYERS

1. GSK Consumer Health Care: is an Industry leader with an estimated seven percent of the world’s Pharmaceuticals Market. GSK has two products: Nutritionals and OTC. Recently GSK has successfully extended brand Horlicks into food categories such as biscuits, noodles, cereal bars & oats.
2. Amway: Amway is one of the world’s largest direct selling companies. Amway operates in more than 80 countries and territories on six continents. More than 450 unique, high-quality products carry the Amway name in the areas of nutrition, wellness, beauty, and home. In addition, Amway distributors in selected markets sell additional brand-name goods through local merchandise catalogues, plus a variety of services and educational products. The Indian arm of Amway Corporation, has achieved a turnover of Rs 22.88 billion for calendar year 2012. The company also registered a CAGR of over 20 per cent for the past five years and is aiming to achieve the turnover of Rs 50 billion by year 2020.
3. Abbott Nutrition: Abbott Nutrition is a division of Abbott, the global, broad-based health care company. Every day, our global team of scientists is working hard to discover and develop nutritional and related health care products that advance the quality of life for people of all ages. It offers a range of nutritional products for children, infants, adults, people with diabetes etc. Worldwide sales of nearly $5.4 billion increased 3.5 percent on an operational basis, consistent with previous guidance, driven by 9.0 percent operational sales growth in Nutrition and 6.4 percent operational sales growth in Diagnostics.
4. Baidyanath Group : One of India's most respected Companies, Shree Baidyanath Ayurved Bhawan (p)   Ltd. (Kolkata), popularly known as Baidyanath, is the acknowledged leader of Ayurvedic know-how. Ayurveda is a 5000 year old Science of health care and herbal treatment. Ayurveda, is highly effective in common and complicated ailments, assures long term relief and has no side effects. AYURVEDA is now backed by modern scientific research and technologies and provides its gentle healing touch to millions around the world. 

• Present Market Scenario
  The trend towards preventive healthcare has seen Pharma Companies such as Novartis, GlaxoSmithKline, and Cadila Healthcare has diversified into the production of nutraceutical. Then there are fast moving companies like Cadbury India and Dabur that have had a presence in the market with a slew of supplements & additives. On the other end of the spectrum companies that specialize in ayurvedic/ herbal health care products like the Himalaya Drug Company. 
• The Indian Nutraceutical Market is dominated by pharmaceutical and fast-moving consumer goods (FMCG) giants. While Dietary supplements such as Vitamin and Mineral Supplements have been captured by Pharmaceutical companies, functional food and beverages are now being brought to the market by FMCG companies. However, certain segments like dietetic supplements are now being catered to by pure-play nutraceutical companies, apart from their pharmaceutical and FMCG counterparts. The nutraceuticals industry in India is one of the rapid growing markets in the Asia-Pacific region. Factors like rising awareness about health and fitness, ageing population, changing lifestyle are fostering this growth. 
• The industry is anticipated to grow at around 20 per cent over the period to reach USD 6.1 billion by 2019-2020. Nutraceuticals business is divided into three segments - functional food, functional beverages and dietary supplements. Entry of various international and local players in this market, there is acceleration in growth. The Indian nutraceuticals market is divided into functional food and beverages (68 per cent) and dietary supplements (32 per cent).